New York City
Rite Aid commissioned LLA to develop an exterior image for their Manhattan expansion campaign. The design provided this suburban retailer with an Urban friendly and cosmopolitan image as well as greater visibility into the store. The introduction of a granite post and alucobond lintel system provided the ability to support permitted signage in varying residential and commercial districts, for high rise commercial, residential and one-story retail structures. Once the prototype was designed and successfully implemented in a number of locations, the package was issued to all architects providing services to Rite Aid.